ROOT PAW Brand's Participation in 2025 Industry Exhibitions

In 2025, the "ROOT PAW" brand participated in the **27th Asia Pet Fair Shanghai 2025** and the **2025 North China Pet Industry Expo**. It took part in the exhibition and sales of relevant segments including pet food, pet staple food, pet functional food, and fresh pet food.  

In line with the ROOT PAW brand image and exhibition requirements, the brand set up a booth featuring ROOT PAW's unique brand characteristics, reasonably divided the product display area, and equipped the booth with display cabinets for pet food and supplies as well as electronic screens.  

During the exhibitions, ROOT PAW engaged with potential customers from various countries and regions around the world, including Turkey, Saudi Arabia, the United Arab Emirates (UAE), Jordan, and Pakistan; North American countries such as the United States and Canada; and Southeast Asian countries including Singapore, Malaysia, Thailand, and Indonesia. Initial contacts were established with overseas pet food distributors, retailers, and related enterprises from these regions.  

Company members proactively introduced key information about ROOT PAW's products to visitors, such as raw material components, production processes, nutritional value, suitable pet breeds, and functional food features. They also addressed customers' inquiries regarding product quality, safety certifications, pricing, and delivery times. For overseas customers with cooperation intentions, the company arranged for its professional marketing personnel to conduct in-depth discussions on pet food orders. Preliminary intentions for product agency and distribution cooperation were reached with a number of customers, and it was agreed that further communication on cooperation details would take place after the exhibitions.  

By participating in these pet food industry exhibitions, the ROOT PAW brand gained insights into the latest product trends and market dynamics in the international pet food and supplies industry. It also conducted in-depth exchanges with industry peers, learned advanced experiences in brand operation and pet food/supplies marketing, and broadened its vision for future development.